The whole charity fundraising thing is intensely interesting, fascinating even.
the right colour, the right gimmick or the right slogan and the buckets
of charity gold could be coming your way. Right now your problem might
be to find a bucket to collect your gold in because every many and his
dog seems to have seized every available bucket and filled it with ice
water to pour over his or her head. The whole thing started out as a
very high ideal - to raise funds for and awareness of motor neurone
disease. My guess is, however, most of the people now challenging and
being challenged have no idea what it is all about, it's just a Facebook
or YouTube thing.
Even for those who do
know is it really
activism or slacktivism - is pouring a bucket of water over your head a
easy way to make you feel you are taking a stand on an issue without
actually having to do anything terribly much. For some, possibly. No
matter my Drama Teen and his mate George today joined the ice water
challenge and for an added degree of difficulty then poured hot water
over their heads AND jumped in the pool (which both agreed was far more
uncomfortably cold than the single bucket of water). And just in case
you are thinking I am taking the high moral ground on this one, not so.
There is no cold bucket of water involved but I will be jumping off the
Goodwill Bridge and swinging underneath for charity in October. You can sponsor me if you like. I dare you