Winners are grinners.
Tom Gleeson grinned when he picked up the Gold Logie tonight. Indeed he told us we should all lighten up. He was a comedian. He made jokes. Smile and the world smile with you.
Not so much tonight. Making a joke about an industry's top prize is probably not going down well. Tonight there was no probably about it.
It wasn't so much that Gleeson had run a slick campaign. People probably would have forgiven him for that.
Gleeson's sin was not being gracious in his win. His sin was not acknowledging the hard work and success of all those in the room. His sin was not really understanding the tradition and history attached to that little gold statue - or at least not being seen to do so.
The red win in hand when he made the speech may have had something to do with that. He won't be the first person to wake up the next morning with regrets.