For retailers, Christmas seems to start in about September. Certainly as soon as the witches hats and spiders of Halloween are removed from the shelves, the tinsel and baubles are decorating the aisles. And those hideous Christmas carols start to assault our ears. I have a two-staged approach to the start of the festive season. Stage two is December 1 when the Christmas tree goes up. Stage one is the annual dog grooming with Christmas bows and subsequent photo session. So it's beginning to feel a lot like Christmas. The fur babies will have another trim just so they look nice not naughty for Santa but they have to get their awesome on early for the Christmas card photo. Once again, the nailed the brief.
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